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Watermark

Watermark – a logo or piece of text superimposed on a document or image to protect copyright. The watermark ensures that the work is not reused or modified without the author’s permission – the work can be viewed before purchase, but there is no risk of theft. Watermarking can also be part of a brand’s branding strategy. Digital watermarks are a method of highlighting a brand name and increasing brand awareness. A watermark can also act as a stamp representing the status of a document. Then such terms as VOID, COPY, SAMPLE are used.

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