Conversion rate

Conversion rate – A value expressed as a percentage, indicating the proportion of people performing the desired action. It expresses the effectiveness of a page and advertisement. The conversion rate is calculated by dividing the number of conversions by the number of all users who clicked the ad, going to the landing page, and then multiplying by 100%. Tracking the conversion rate allows you to determine customer behavior and verify which campaigns are most effective. Conversion is influenced not only by advertising and product quality, but also by website usability. Wanting to increase the conversion rate, it is worth taking measures such as conducting A/B testing, offering several payment options, analyzing CTAs, analyzing the needs, expectations and preferences of customers to adjust the functionality of the site, using precise keywords, providing reliable information about products/services, clear return policy.