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eCommerce marketing

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eCommerce marketing is a term that encompasses all activities aimed at increasing brand awareness, visibility and thus popularity of your products or services, and enhancing the actions of your audience towards them. eCommerce store marketing therefore allows you to reach a wide audience.

One of the key steps to be taken to achieve success is to develop an appropriate strategy, which should include not only the objectives, but also take into account the strengths and weaknesses of the company, personae, i.e. the visualization of potential consumers to whom we want to reach with our offer, as well as tools and channels on which we will base communication and the process of building brand awareness. Online store marketing consists of several areas of activities, which include: content marketing, email marketing, social media, PPC and SEO.

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