Branding

Branding – a process of building brand awareness based on management and marketing tools and solutions. Branding is also defined as a brand promise and work on creating a bond between the recipient and the brand. Its purpose is to develop a specific image in the minds of consumers and to strengthen it. Branding consists of the company’s marketing strategy, the archetype, vision and attributes of the brand, i.e., its value, name, logo and visual identity system, the strategy and method of communication, the quality of the products and services offered, advertising, promotion and actions taken by the brand affecting its perception by the public.