SKU – Stock Keeping Unit

SKU (stands for: Stock Keeping Unit) – a unique sequence of alphanumeric characters used by companies to identify and track storage units, i.e., products. SKUs make it easier to locate products and are useful for organizing assortment storage strategies. The structure of the SKU code considers both the information necessary to properly catalog and identify the product (brand, price, size, color) and the data that facilitates communication with suppliers and customers. The code is closely linked to the location of the product – the same product can therefore have different SKU numbers, according to the location. Among the advantages of using this type of product marking is the complete differentiation of the owned assortment – this significantly facilitates insight into the inventory held, and provides the data necessary for sales analysis (e.g., what consumer interest is in a particular product model).