Home 9 PLA (Product Listing Ads)

PLA (Product Listing Ads)

PLA (stands for: Product Listing Ads) – one of the advertising formats used by Google (inter alia), also known as the Google Shopping advertising model. These are online ads for which payments are made on a cost-per-click (CPC) basis. This ad format is prominently displayed on search engine results pages (SERPs) in the right column or at the top of search results. When the user clicks, he or she is redirected to the page of the promoted merchandise. Aside from a photo of the product, the user can learn about the product’s name, price and company or seller name.

All phrases in the eCommerce dictionary: Abandoned cart | Anchor Text | APIAudit UX | AuthInfo | AffiliationAffiliate marketing | B2B | B2C | Black Hat SEO | Bounce Rate | BreadcrumbsBrand | back-end | branding | Cross-Selling | Cache | Copywriting | CPC (Cost Per Click) | CAC | CRM | CTA (Call to Action) | CTR (Click Through Rate) | CPA | CLV | CSV | Crawl budget | Case Study | Content | CRO (Conversion Rate Optimization) | Conversion Rate | Domain | DNS | Double opt-in | Dropshipping | Duplicate content | Dynamic remarketing | e-Commerce | Expiring domain | ERP | FAQ | FRONT-END | Framework | Favicon | Fanpage | Frame | Google Ads | Google Analytics | Google My Business | Google Search Console | Google Trends | Hashtag | HTML | HTTP | Heatmap | Hosting | Indexing page | Influencer | JavaScript | ConversionKeyword | KPI (key performance indicator) | KSI (key success indicator)Landing page | Lead magnet | Sales Funnel | Link | Link building | Layout | Lead | Marketplace | Marketing Strategy Marketing Automation | m-Commerce | Multichannel | H headers | Networking | Newsletter | Omnichannel | Open SourceOrganic results | Organic traffic | Online payment system | Off-Site SEO | On-Site SEO | Page SpeedPage 404 | Pagination | PPC (Pay Per Click) | PPL (Pay Per Lead) | PPS (Pay Per Sale) | PLA (Product Listing Ads) | POP-UP | Redirect 301 | PWA (Progressive Web App) | POS (Point-Of-Sale)  | Proxy | Rebranding | Remarketing | ROAS (Return On Advertising Spend) | Robots.txt | ROI | RSS feed | RWD (responsive web design) | Scrum | SEM (Search Engine Marketing) | SEO (Search Engine Optimization)SEO back-end | SERP | SEO Audit | SPAM | SSL  | SXO (Search Experience Optimization)SaaS (software as a service) | Session | SKU | SXO | A/B Testing | Tagging | Thin content | Trust rank | Targeting | TL;DR | Up-Selling | URL | UX | UI | Usability | Vlog | Watermark | Webinar | WooCommerceWMS | XML