Omnichannel

Omnichannel – a strategy also referred to as omni-channel selling, which consists of several integrated solutions and sales channels that allow the retailer to interact with the customer. Simply put, it is blurring the line between online and offline shopping. Omnichannel assumes that regardless of the consumer’s chosen purchase path, the shopping experience will be consistent with each other, which is to be ensured by integrated sales channels. This integration can be achieved by implementing both business and technology solutions that will connect and streamline inventory management, pricing and discounting policies, and customer service, resulting in a seamless flow of merchandise and sales data. The system enables compatible cooperation between stationary store, online store and mobile sales apps. The advantage of multichannel is not only an increase in sales, but also the opportunity to build a strong relationship with the customer based on trust, reliability and brand loyalty, as convenient shopping translates into a level of attachment to the company and the products or services it offers.