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UX

UX (stands for: User Experience) – the total of experiences a user has when using certain products. The term is most often applied in the context of software, websites and electronic devices. UX is an important element of websites that puts the user at the center. A website designed based on UX is characterized by a simple, intuitive navigation structure, is fully adapted to mobile devices, and is distinguished by clear information, clear content structure, clear and intuitive purchasing process. A UX-compliant site does not include intrusive ads and excludes errors that negatively affect the user experience. UX design considers the design of the user interface (menus, tabs, buttons), the overall appearance of the site (design, color scheme), content and information architecture, functionality and usability of the site, and interactions.

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