Layout

Layout – a graphic design for a traditional or electronic publication. It is a pattern, template and permanent composition layout of a publication page. It consists of a few basic elements, which include the division of the text into headings, sections or columns, paragraphs and margins. The layout also consists of typeface, interline size and graphic details, as well as the overall color scheme, graphics and images, and footer. Equally important are headlines, logos, and slogans. A properly composed layout should be characterized by a specific graphic convention, considering the appropriate combination of colors and shapes and the correct arrangement of the elements included in its composition. In the case of website layouts, it is important to juxtapose attractive design with the usability of the site. Usually, vector or raster graphics are prepared in a format containing layers. The design should be adapted to both desktop and mobile formats and should take into account UI, which is the user interface, i.e., the attractive appearance of the site, and UX, which is the user experience – the design must take into account functionality, so that the user easily gets exactly where we want to direct him on the site.