Up-Selling

Up-selling – a sales technique based on presenting the customer with a product of a higher standard and greater functionality than the one in which they are currently interested. By clearly presenting the features or parameters of a higher-standard product and demonstrating the impact on the user, customers are more likely to opt for a premium product. More expensive versions of a product can be displayed as tie-in products on the product card. Up-selling can also be used in the shopping cart. Start the process with the product the customer was determined to buy, then present add-ons, minor upgrades and then better products. This sales technique requires observing the customer and verifying what version of the product he is willing to accept. Up-selling should not be a pushy form of selling. Examples of up-selling are, for example, the re-sale of better laptop software, the offer of an enlarged set of ordered food, the purchase of bundled products at a better price, the opportunity to purchase a product at a lower price when buying a particular item, etc.