CRM

CRM (stands for: Customer Relationship Management) – a software that supports a company’s communication with its customers by tracking their relationships from the first contact with an offer until the sale and after-sales service. CRM stores and systematizes information about the company’s employees’ interactions with consumers.  The CRM also collects information from all customer communication channels – website, advertising campaign, social media, email, phone, chat. As a result, both sales representatives and the marketing department have the full context to be able to develop an effective communication strategy with the customer. Therefore, CRM supports customer relationship management throughout the entire life cycle of its operation in the context of the company.