Google Analytics

Google Analytics – an analytical tool provided by Google to monitor website traffic. Google Analytics collects data from a specific page where the appropriate script has been placed. It can also be connected to Google Adwords/Ads and Google Search Console, which will result in detailed information from these systems. Using the tool is free, as long as the number of visits to the site does not exceed 5 million per month. Google Analytics generates reports on users (including information on number, age, location and whether the user visited the site for the first time or has used it before), real-time user activity, content presented on the site (number of visits, number of pages viewed and time spent on each page), the devices on which the site is viewed, types of operating systems and browsers, and user acquisition (how the site’s audience arrived at the site).