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eCommerce analytics

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eCommerce analytics is a process that involves collecting data, subjecting it to analysis, making recommendations and taking specific actions. This is done by analytical tools such as Google Analytics, which allow you to monitor what is happening on the pages of an online store and in its environment. Each user’s visit on the website makes it possible to collect data on his behaviour, choices made, places where he enters and leaves the store and areas where he makes purchase decisions. Based on the acquired information, including the type of devices used by the user (desktop, laptop, smartphone), you can draw the appropriate conclusions, implementing actions to improve the process of business scalability. Therefore, eCommerce analytics is one of the key issues. On this website you can find publications about important components of analytics, such as eCommerce KPIs, Google Analytics in eCommerce, eCommerce module and goals in Google Analytics, traffic sources and sales channels in eCommerce, or attribution models and attribution in eCommerce including how to measure them.

eCommerce analytics is divided into several main sectors:

data collection – completing information related to user traffic on the site, referring sites such as Facebook and technical aspects
data analysis – completed data is processed, combined into sets and subjected to detailed analysis
reports – on the basis of previously collected and processed data, reports are created, which include important operations taking place in the analyzed online store
recommendations – on the basis of the reports, we indicate the best ways to improve the store’s operation, increase traffic and conversion.

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