Average Order Value – how to increase? The most analysed metrics in eCommerce include: Revenue, Traffic, Conversion Rate, or Cost of Sale.
A/B Tests – How to increase conversions in eCommerce?
One of the main goals in eCommerce is to boost conversions from the traffic already acquired. The A/B tests, among other, are used for this purpose.
Google Optimize for eCommerce Conversion Rate Optimization
Google optimize for eCommerce is the free tool for Conversion Rate tests. Check how to set and measure A/B tests in Google Optimize.
Attribution models for eCommerce
Attribution models help you analyse traffic and revenue source in your online store. Check out how to measure attribution.
Best traffic sources for eCommerce
Sales channels and sources in the online store are the basis for eCommerce analytics. Check which is the best traffic sources for eCommerce.
Module eCommerce & Goals – Google Analytics
Moduł e-commerce w odróżnieniu od standardowego raportu w Google Analytics tym, pozwala uzyskać informacjami o wielkości sprzedaży, wartości konwersji etc. Daje mnóstwo informacji o dokładnym przebiegu realizacji tych transakcji.
Google analytics for eCommerce
Google Analytics in an online shop is one of the most important elements of successful sales. Correctly configured analytics will answer most questions related to traffic, customers, channel profitability or effectiveness of marketing activities.
KPIs in eCommerce – Key Performance Indicators
Acquiring customers in the online channel is associated with considerable costs. To verify profitability and then measure it, eCommerce KPIs are used.
eCommerce analytics is a process that involves collecting data, subjecting it to analysis, making recommendations and taking specific actions. This is done by analytical tools such as Google Analytics, which allow you to monitor what is happening on the pages of an online store and in its environment. Each user’s visit on the website makes it possible to collect data on his behaviour, choices made, places where he enters and leaves the store and areas where he makes purchase decisions. Based on the acquired information, including the type of devices used by the user (desktop, laptop, smartphone), you can draw the appropriate conclusions, implementing actions to improve the process of business scalability. Therefore, eCommerce analytics is one of the key issues. On this website you can find publications about important components of analytics, such as eCommerce KPIs, Google Analytics in eCommerce, eCommerce module and goals in Google Analytics, traffic sources and sales channels in eCommerce, or attribution models and attribution in eCommerce including how to measure them.
eCommerce analytics is divided into several main sectors:
data collection – completing information related to user traffic on the site, referring sites such as Facebook and technical aspects
data analysis – completed data is processed, combined into sets and subjected to detailed analysis
reports – on the basis of previously collected and processed data, reports are created, which include important operations taking place in the analyzed online store
recommendations – on the basis of the reports, we indicate the best ways to improve the store’s operation, increase traffic and conversion.