ROI (stands for: Return On Investment) – a return on investment. It is a profitability indicator for measuring the efficiency of a company’s operations regardless of the structure of its assets or exceptional factors. The value is presented in numerical or percentage form. The indicator works well for both campaigns based on large and small budgets. By using this method, we can measure absolute profitability for all capital providers. The indicator can be interpreted economically as the rate of return on capital expenditures. The method can be used to evaluate the profitability of IT projects, marketing and training activities.
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