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Brand

Brand – a verbal or graphic way of designating a product, or service. A brand is not the same as an enterprise, which may have multiple brands in its portfolio.  – a verbal or graphic way of designating a product, or service. A brand is not the same as an enterprise, which may have multiple brands in its portfolio. It is brand awareness, or the system of perceptions that accompanies it, and a form of promise made to a customer who, when buying a product or service, receives simultaneously the benefits he or she needs (e.g., quality, price) and the values he or she holds (e.g., being concerned about ecology).

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