Vlog

Vlog (also: videoblog) – a type of weblog based on video footage. Published videos are usually short, thematic productions of an informative, educational or entertaining nature. The most common topics include lifestyle and fashion. Cooperation with vloggers is part of the marketing strategy of many brands. Mainly because of the reach that video content gets and the ever-growing popularity of vloggers. Vlogger videos can directly promote products or specific services, while at the same time indirectly strengthening brand awareness. The undoubted advantage of this form of promoting products or services is the ability to reach a narrowly profiled target group and present the features/values of the goods in an engaging and unconventional way. The most popular distribution channels are Youtube and Dailymotion. People who post exclusively on Youtube are also known as youtubers.