Marketplace

Marketplace – a type of eCommerce platform where products or services are provided by multiple sellers and transactions are processed by the platform operator. Marketplace is a basic type of multi-channel eCommerce that enables a streamlined sales process. It allows consumers and sellers to enter into a sales or service agreement online and is the final place to conclude a purchase agreement. An order that has been placed and paid for on the platform is routed to a specific seller, who then ships it. Because it is a place that gathers many products from different vendors, the marketplace represents an innovative approach to sales. Moreover, it works in a simple, intuitive way – the customer receives a clear offer in line with the goods he or she is interested in, then is redirected to the site of a specific seller. Thanks to the large amount of data, the buyer has clear information on price, availability of goods and delivery price, which makes the shopping experience smooth.