Trust rank – an algorithm that performs link analysis to separate useful websites from spam. It is an indicator that determines the level of trust search engines have in a site and affects its position in search results. Trust rank is determined, inter alia, on the basis of the date of the first search engine visits to the site, the richness of the content, the transparency of the site, the originality of the graphic form of the site, the presence of valuable external links, traffic, frequent updates, etc. The use of Black Hat SEO, or the presence of viruses, on the other hand, is unacceptable.
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