Tracking code – a piece of JavaScript code that allows collecting information about the traffic that takes place on the site and sending it to Google Analytics service. The content of the code is generated automatically for each web service after it is registered with Google Analytics, but to work properly, the code requires correct placement on the site. Each code has an identifier, which is a string of characters. This is a mandatory element, informing which account for the particular services each data should be sent to. The tracking ID is included automatically in the tracking code, the first section of digits is the account number, the last two are the number of the service associated with the account.
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