Targeting

Targeting – a process based on the selection of consumers by advertisers to determine the target audience that is most interested in the advertised products. It is so-called tailor-made advertising, which should reach a potentially interested audience. Targeted campaigns are more likely to achieve the expected conversion. You can distinguish behavioral targeting (audience targeting) involving mainly segmentation of users on the basis of behavior on the site, geographic targeting (geotargeting) involving targeting ads to selected people depending on their geographic location, contextual targeting involving segmentation of materials in terms of their subject matter – Internet portals allow posting ads on any topic in the section directly related to it, micro-targeting, i.e. directing messages to a narrow group of recipients.