SSL (stands for: Secure Sockets Layer) – an encryption protocol used for the secure transfer of information on the Internet. The use of an SSL certificate is especially important for sites that process large amounts of personal and financial data (e.g., stores, banks). SSL certificates have a public and private key version. These keys are used to establish an encrypted connection. Plus, SSL contains information that identifies the owner of the certificate/website. It is installed on the server where the website is hosted. The lack of SSL negatively affects the positioning of the site. Simple websites that do not process much data can use free SSL solutions.
All phrases in the eCommerce dictionary: Abandoned cart | Anchor Text | API | Audit UX | AuthInfo | Affiliation | Affiliate marketing | B2B | B2C | Black Hat SEO | Bounce Rate | Breadcrumbs | Brand | back-end | branding | Cross-Selling | Cache | Copywriting | CPC (Cost Per Click) | CAC | CRM | CTA (Call to Action) | CTR (Click Through Rate) | CPA | CLV | CSV | Crawl budget | Case Study | Content | CRO (Conversion Rate Optimization) | Conversion Rate | Domain | DNS | Double opt-in | Dropshipping | Duplicate content | Dynamic remarketing | e-Commerce | Expiring domain | ERP | FAQ | FRONT-END | Framework | Favicon | Fanpage | Frame | Google Ads | Google Analytics | Google My Business | Google Search Console | Google Trends | Hashtag | HTML | HTTP | Heatmap | Hosting | Indexing page | Influencer | JavaScript | Conversion | Keyword | KPI (key performance indicator) | KSI (key success indicator) | Landing page | Lead magnet | Sales Funnel | Link | Link building | Layout | Lead | Marketplace | Marketing Strategy | Marketing Automation | m-Commerce | Multichannel | H headers | Networking | Newsletter | Omnichannel | Open Source | Organic results | Organic traffic | Online payment system | Off-Site SEO | On-Site SEO | Page Speed | Page 404 | Pagination | PPC (Pay Per Click) | PPL (Pay Per Lead) | PPS (Pay Per Sale) | PLA (Product Listing Ads) | POP-UP | Redirect 301 | PWA (Progressive Web App) | POS (Point-Of-Sale) | Proxy | Rebranding | Remarketing | ROAS (Return On Advertising Spend) | Robots.txt | ROI | RSS feed | RWD (responsive web design) | Scrum | SEM (Search Engine Marketing) | SEO (Search Engine Optimization) | SEO back-end | SERP | SEO Audit | SPAM | SSL | SXO (Search Experience Optimization) | SaaS (software as a service) | Session | SKU | SXO | A/B Testing | Tagging | Thin content | Trust rank | Targeting | TL;DR | Up-Selling | URL | UX | UI | Usability | Vlog | Watermark | Webinar | WooCommerce | WMS | XML