Remarketing

Remarketing – a type of campaign run within Google AdWords, used to repeat the advertising message to users who have visited the company/product website. This kind of advertising allows you to effectively reach potential customers, boosting sales. If you want to launch remarketing activities, you need to equip your site with a suitable script that will save a cookie to users who visit your site. Each subpage should consider the script, so that the advertising content includes the part of the offer that has gained the interest of the viewer. Then, using AdWords tools, you prepare campaigns for selected groups of products – ads will be displayed on different sites, can reach specific target groups or be narrowed down to recipients who are already on our remarketing list. The advantage of this form of communication is a personalized message that motivates customers who, for some reason, did not end their visit to the site with a purchase to return to the store. Remarketing activities also work well for customers who have converted – ads targeted to this group can include products/services related to the goods previously purchased. This also affects building a long-term relationship with the customer.