PPC (Pay Per Click)

PPC (stands for: Pay Per Click) – a business model of billing for advertising on the Internet. The advertiser does not pay for the display of the ad, but for the actual click of the link or banner ad. The fee is paid for each redirection from the ad to his website. This model is used for billing in search engines and contextual networks. The advantages of PPC include fast results, payment for the effect, the possibility of precise definition of the target group using phrases responding to the needs of Internet users, the possibility of measuring the effects available immediately after launching the campaign, a high level of flexibility – the advertiser can at any time model the key phrases and modify the amount of prices per click, and control of the budget – for this type of advertising you will spend as much as you specified at the stage of planning it.