POS (Point-Of-Sale)

POS (stands for: Point-Of-Sale) – a type of advertising materials that support the sale of products. They are intended for the retail customer, who usually can get acquainted with them directly at the store. POS materials include leaflet racks (counter card), mobile advertising standing on a shelf or attached to its edge (wobbler), stickers, hanging materials with product logos (hanger), mock-ups of enlarged products, leaflet blocks, product brochures and standing advertising (stands). POS marketing, on the other hand, is a type of marketing based on the use of POS materials to achieve marketing goals. In-store POS systems are advanced tools that allow businesses to manage sales, inventory and finances, and even customer interactions.