Organic traffic (also: free traffic) – website traffic associated with users arriving at the site via search results displayed by search engines, which at the same time are not marked as advertising. It is any click by a user on a link that is not a paid advertisement. Wanting to increase organic traffic to the site, it is necessary to take care of the SEO process (create a correct structure of headings on the page, metadata optimized for relevant keywords, content on the page of appropriate length, external linking). SEO activities will improve search engine visibility; thus, the site will be displayed higher and higher, which directly affects free traffic. Wanting to measure organic traffic on the site, it is worth using the appropriate tools. The most popular of these are: Google Analytics, Search Console, Senuto, Semstorm.
Organic traffic
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