Marketing Automation – a process involving using software to streamline data processing and bid preparation. It allows you to automate marketing tasks on different channels. Marketing Automation can be implemented across multiple campaigns and channels, using it for both social media and landing pages, but it is particularly popular for email marketing. Marketing Automation reduces the time spent on repetitive tasks, so it allows you to streamline your company’s processes, and it also enables you to deliver personalized content to your customers that is better tailored to their needs, which can result in strengthening relationships with potential customers and maintaining good relationships with current customers.
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