Influencer

Influencer – a person who, due to his personality, recognition, knowledge and position in the industry, can influence the decisions of his audience. Influencer is a term closely related to marketing, and more specifically to influencer marketing – a term that combines traditional forms of marketing with new content marketing concepts, as a result of which an influencer creates quality content to promote a brand’s offerings. People called influencers build their position in social media based on the creation of quality content. Direct communication between influencers and their recipients means that the influencer can have a huge impact on their opinions and thus their purchasing decisions, which translates into benefits for the brand whose products or services they are showcasing. The most used platforms by influencers include Instagram, Tik Tok, Facebook, Snapchat, YouTube and Twitter and LinkedIn.