Dynamic remarketing (also: dynamic ads) – remarketing option available in Google AdWords to build potential and actual sales with a message tailored to the audience. Ads are displayed to users who have previously visited the site and include those products or services that potential customers have previously viewed. This form of advertising is designed to mobilize the audience to act, that is, to complete the process initiated in the past of making a purchase of a product available in our store or a service you offer.
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