CTR (stands for: Click Through Rate) – a rate that determines how often users click on an ad or free product information. CTR can also be used to determine the effectiveness of keywords. The click-through rate is the number of clicks on an ad divided by the number of times it was viewed – so if an ad had, for example, 5 clicks and 100 views, the CTR will be 5%. A high CTR is a confirmation that the ads are relevant and useful to the audience. Thanks to the rate, it is possible to determine which ads, free information and keywords are effective, and which need improvement.
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