Content

Content – a term closely related to marketing, where it is the basis of the strategy in the process of acquiring customers by presenting substantive content. The content consists of all the texts visible on the website, i.e., subpages, blog articles, product descriptions, and the offer or price list.  The main benefits of content activities are an increase in visits to the site, building brand image, long-term effects resulting in a high position in the search engine. Good content should take into account 3 features: 1. content value – the content should be unique and attractive to the audience, and the subject matter of the publication should oscillate around the scope of the company’s activities, 2. attractive form – which consists of a clear structure of the text and the nature of the publication tailored to the target group, 3. SEO structure – that is, including headings, key phrases, linking and meta-text.