Black Hat SEO – actions based on methods of positioning sites in search results that contradict the guidelines for webmasters set by search engines. These are unethical actions that enable a site to achieve high positions in a short period of time, by creating a site for search engines rather than for user demand. This method is based, inter alia, on hiding the content in such a way that it is invisible to the user, but accessible to Google robots. Black Hat SEO activities also include the use of link exchange systems, buying links and overloading the page with key phrases.
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