Affiliation – a type of marketing cooperation based on launching an affiliate program in an affiliate network in order to place the online store’s offers on the website of the network’s publishers. The publishers are responsible for publishing links and graphic creations on their websites and encouraging users to make purchases in the selected online store. The payment is contingent on achieved results. Affiliation, therefore, is the initiation and maintenance of positive relationships and cooperation between specific entities – thanks to it, advertisers gain more traffic to websites, which ultimately contributes to an increase in conversions, and online publishers (most often bloggers, influencers, trendsetters) receive appropriate payment for their effective actions.
Affiliation
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