Affiliate marketing – an advertising model where a vendor pays commissions to third parties that generate leads and traffic to the pages of its products and services. Technically, affiliate marketing involves a person accepted into a particular affiliate program receiving a unique URL containing an ID. The program member then shares the URL with visitors to their site, social media followers, people on their mailing list, etc. When someone clicks on the provided link and makes a purchase, the software detects this action and, based on this, a commission is paid to the person recommending the product or service.
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