The use of social media channels is currently one of the most popular activities of Internet users. Therefore, it should come as no surprise that about 48% of the world’s population actively uses Facebook, Instagram or Tik Tok.
According to the Digital 2021* report, there are currently as many as 4.2 billion social media users worldwide. It is no wonder that social media ceases to be only a place to share life news or an area to make new acquaintances, increasingly proving to be a sales platform. Is social media a significant sales channel in eCommerce?